Join us. Have a say in the future of retail
Join leading global retailers and brands in turning the latest technological innovations and market trend into new ways of doing business.
We’re showcasing the next wave of innovation. Find the right solutions, inspiration and partners, and discover where and how to start moving towards the future of retail.
Where and when?
Barcelona is one of the ten most attractive European cities for the international retail trade. Big retail players have chosen the city as the ideal spot for showcasing innovation in the sector.
BarcelonaSave the date: May 27-29, 2019
Who is the host?
Fira Barcelona organizes and hosts major shows and congresses every year.
Its venues boast technological infrastructure tried and tested in dozens of complex international events.
More than 80 years of experience has consolidated Fira Barcelona’s reputation as a successful international business platform.
EVENTS HOSTED AND ORGANIZED BY FIRA BARCELONA:
A Congress to inspire
Hear industry decision makers and innovative companies and retailers debate the sector’s global future. RBEWC’s keynote sessions, panels and workshops focus on what’s driving change in retail.
Start-up Village to dare
Meet the technology start-ups redeﬁning retail and e-commerce, ready to take off. They’re seeking opportunities with key retailers and brands to collaborate, partner or ﬁnd investment.
Selected Trade Show to amaze
Quality and disruption come together in the exhibition area. Our showroom is all about real innovation, highlighting the companies most on the cutting edge.
Retail Safari Route to experience
Barcelona’s retail scene is part of its unique identity. RBEWC reveals routes through the city’s shopping zones, showcasing how local retailers are creating new methods of engagement through technology, design and service.
Business & Leisure to engage
“Relax, have fun, do business”: that’s the aim of our networking program, and Barcelona is in the perfect place to do it.
RBEWC helps brands create
and strengthen their
connections to retailers, to find
solutions that set them apart
from their competitors, and to
establish a new rapport with
What is experiential retail?
How can we implement it,
breaking barriers between the
physical and the digital?
RBEWC helps retailers to
understand and incorporate
solutions allowing them to
generate new business models.
A specialized event showcasing
the latest tech solutions from
every aspect, inspiring retailers
and quality brands to
communicate and display
products more effectively.
RBEWC brings together
industry leaders, successful
entrepreneurs and digital
experts, along with renowned
accelerators, incubators and
investors in retail and branding.
CHALLENGE ACCEPTED: LET’S ANSWER RETAIL’S MOST BURNING QUESTIONS
How can personalization improve the digital experience?
Albin Johansson, CEO of Axel Arigato, Henry Rourke, Director of Hop Lun, and Mathias Klein, CEO of Orsay discuss their success stories and best practices to implement personalization in digital environments.