Why?

We’re showcasing the next wave of innovation. Find the right solutions, inspiration and partners, and discover where and how to start moving towards the future of retail.

Who?

The entire retail ecosystem will come together in one place. Every member of the industry has a part to play here.

Discover yours!

Where and when?

Barcelona is one of the ten most attractive European cities for the international retail trade. Big retail players have chosen the city as the ideal spot for showcasing innovation in the sector.

Barcelona

Save the date: May 27-29, 2019

How?

RBEWC is a comprehensive event with a Congress, a Startup Village, a curated Trade Show, shopping experience routes, networking activities and much more.

Find out more

Who is the host?

Fira Barcelona organizes and hosts major shows and congresses every year.
Its venues boast technological infrastructure tried and tested in dozens of complex international events.

More than 80 years of experience has consolidated Fira Barcelona’s reputation as a successful international business platform.

EVENTS HOSTED AND ORGANIZED BY FIRA BARCELONA:

RBEWC19 Logo Iot
RBEWC19 Logo Smartcity
RBEWC19 Logo Mobile World Congress
RBEWC19 Logo 4yfn

EVENT’S FORMAT

Five new
approaches
to retail

A Congress to inspire

Hear industry decision-makers and innovative companies and retailers debate the sector’s global future. RBEWC’s keynote sessions, panels and workshops focus on what’s driving change in retail.

Start-up Village to dare

Meet the technology start-ups redefining retail and e-commerce, ready to take off. They’re seeking opportunities with key retailers and brands to collaborate, partner or find investment.

Selected Trade Show to amaze

Quality and disruption come together in the exhibition area. Our showroom is all about real innovation, highlighting the companies most on the cutting-edge.

BCN Shopper Experience to explore

Barcelona’s retail scene is part of its unique identity. RBEWC reveals routes through the city’s shopping zones, showcasing how local retailers are creating new methods of engagement through technology, design and service.

Business & Leisure to engage

“Relax, have fun, do business”: that’s the aim of our networking program, and Barcelona is in the perfect place to do it.

PARTICIPATION PROFILES

BRANDS

RBEWC helps brands create
and strengthen their
connections to retailers, to find
solutions that set them apart
from their competitors, and to
establish a new rapport with
their customers.

RETAILERS

What is experiential retail?
How can we implement it,
breaking barriers between the
physical and the digital?
RBEWC helps retailers to
understand and incorporate
solutions allowing them to
generate new business models.

VENDORS

A specialized event showcasing
the latest tech solutions from
every aspect, inspiring retailers
and quality brands to
communicate and display
products more effectively

START-UPS

RBEWC brings together
industry leaders, successful
entrepreneurs and digital
experts, along with renowned
accelerators, incubators and
investors in retail and branding.

Stay tuned

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CHALLENGE ACCEPTED: WE ANSWER RETAIL QUESTIONS

More retailers are emphasizing their own private label brands, how can brands differentiate now?

RBEWC displays new ways for brands to stand out and add value for costumers. Find your role.