The leading international tech events
With more than 80 years of experience, Fira Barcelona organizes and hosts every year dozens of shows and congresses covering the economy’s main sectors, as well as the world´s leading technological events.
A major trade fair organization
Fira Barcelona has two large venues that are ranked among the most important in Europe: Montjuïc and Gran Via.
events every year
m2 extension floor space
CHALLENGE ACCEPTED: LET’S ANSWER RETAIL’S MOST BURNING QUESTIONS
How can technological disruption spark industry-wide transformation?
Michael Forhez, Global Managing Director for the Consumer Markets Industry Solutions Group at Oracle, gives his point of view on how to leverage tech innovation to drive change in retail environments.