DISRUPTING IDEAS

The most burning questions about generational disruption

In a time of uncertainty for the retail sector, we gather together the entire industry to continue the conversation on where consumerism is headed.

2020 edition

The RBEWC 2020 congress will be structured around 5 main themes

Our second edition will center around generational disruption. On the one hand, Millennials and Gen Z are being disrupted by a combination of social and political disharmony, economic distrust, technological change and digital transformation. On the other hand, both generations are disruptors as consumers.

The Congress will focus on analyzing the impact of current and future changes in consumption patterns influenced by the entry of new generations (Alpha, X and Millennials) as Boomers withdraw. In a time of uncertainty for retail, we will bring the industry together to continue the conversation about where consumption is headed.

HOW GENERATIONAL DISRUPTION AFFECTS CONSUMPTION

New generations are changing consumption patterns. How are they pushing back and questioning traditional ways of doing business?

DIGITAL TRANSFORMATION: DISRUPTIVE TECHNOLOGIES AND BIG DATA

Brands and retailers have to be prepared for a digital generation. Successful retailers will disrupt the store to enhance it, adapting emerging technologies that bridge information from online channels and using different retail technologies and predictive tools to engage the next generation of customers. RBEWC 2020 will bring together the ecosystem of firms – incumbents and startups – providing this innovation.

SUSTAINABLE FUTURE

Sustainability has become an important issue, with consumers increasingly concerned about issues including fair labor, transparency across the supply chain, sustainable resourcing and the environment. At the Congress, brands and retailers will discuss how they are taking an active stance on social issues and satisfying the demand for sustainability from a new generation of consumers.

AN AGILE SUPPLY CHAIN AND ITS IMPACT ON CITIES’ REAL ESTATE, URBANISM AND TRANSPORTATION

Players now need to be nimble, think digital and achieve ever-faster speed to market to offer extremely convenient home delivery. The digital and time saving supply chain centers the consumer, producing what they want on demand. Various stakeholders will debate how supply chain changes are affecting metropolises’ real estate, urbanism and transportation.

DTC, DISRUPTIVE BRANDS AND OTHER RETAIL MODELS FOR NEW GENERATIONS

New cohorts covet personalization, convenience, experiences and authenticity, and direct-to-consumer is one of most disruptive trends in consumption. RBEWC has created a Direct-Brand-specific event that will unite the most innovative DTC companies, providing actionable advice and connecting them with Venture Capital and incumbent global players. This topic will also analyze streetwear, rental, resale, drop fashion, refurbishment and others.

Sectors

Retail Tech & Software
FMCG
Consulting, Marketing & Media
Fashion & Accessories
Banking / Investment
Department Stores
& Malls
Travel
Business School
Home & Furniture
Real Estate
Beauty
Electronics
Legal
E-Commerce
Training

2019 SPEAKERS

Discover last year’s line-up

Josep Ametller

Founder
Casa Ametller

Javier Bach Kutschruetter

COO
Puig

Javier Beltrán de Miguel

CEO
CG Capital Europe

Sandeep Bhanote

Co- Founder & CEO
Radius8, Inc

Luis Buceta

Chief Investment Officer
Banco Alcalá

Jonathan Chippindale

CEO
Holition

Rodrigo Cipriani

Managing Director,
South Europe
Alibaba Group

Fuencisla Clemares

General Manager
Google Iberia

Pascal Clouzard

General Manager
Carrefour France

Mark Cornell

CEO
Ambassador Theatre Group

Florent Courau

Head of European Operations
JD.com

Alex Cruz

Chairman & CEO
British Airways

José Luis Durán

CEO
Value Retail

Fernando Echegaray del Pozo

CEO
ADP International

Enrique Fernández Aisa

CEO
M.video - Eldorado retail group

Bárbara Fernández Ochoa

Manager of trade
Pernord Ricard

Steering Committee

  • Alfonso Rodés
    Deputy CEO, Havas Group
  • Ángel Herrero
    Technology Executive
  • Angelo Manaresi
    Prof. Marketing & Management, University Of Bologna
  • Bernard Meunier
    CEO Europe, Middle East, North Africa, Nestlé Purina PetCare
  • Carlos Costa
    Senior Advisor and Consultant at JOANPA (Former COO Mango)
  • Dae Ryun Chang
    Professor of Marketing, Yonsei University
  • David Falk
    Digital Technology Executive
  • Elena Foguet
    Business Director Spain, Value Retail
  • Enrique Fernández
    CEO, M.Video-Eldorado Retail Group
  • Eva Vila
    Co-Founder, WeEQUAL
  • Fuencisla Clemares
    General Manager, Google Iberia
  • Gordon Swartz
    Dean, Ageno School of Business (Golden State University)
  • Henry Rourke
    Director, Hop Lun
  • Jaume Portell
    Co-founder & CEO, Beabloo
  • Javier Bach
    COO, Puig Beauty and Fashion Group
  • Joaquim de Toca
    President and CEO Spain & Portugal, Muji
  • Jordi García Mercader
    CEO, Via Emilia & Viacom Global
  • José Mª Folache
    CEO, Parfois
  • Josep Mª Bonmati
    General Manager, AECOC
  • Julio Diaz Freijo
    Founder, Vilacaiz
  • Juvencio Maeztu
    CFO and Deputy CEO, Ingka Holding BV
  • Lisa Wright
    Manager Director, PBA LPP & President, SpringWright
  • Luis Buceta
    Chief Investment Officer, Banco de Alcalá
  • Luis Sans
    President, Santa Eulalia
  • Magda Espuga
    CEO, Kiss Retail
  • Mar Morosse
    Sales Associate, Sotheby’s International Realty
  • Jordi García Mercader
    CEO, Via Emilia & Viacom Global
  • Miguel Ángel Hernández
    B&A Global Marketing Director, Ingenico Group
  • Paulo Miguel Pareira Da Silva
    President & CEO, Renova
  • Sebastian Picardo
    Investor & advisor, Novus Ventures (Former Deputy President Lane Crawford)
  • Xavier Orriols
    Advisor Idialia Foods, Ecoembes, AECOC (Former Senior VP Pepsico Europe & Africa)

What previous speakers say

Hichem Maya

General Manager Consumer Industries EMEA South, SAP

"I love the conferences, you have a great selection of presenters. There are a lot of questions from the audience [...] a mixture between very innovative ideas between round tables. It’s a perfect mix."

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Fernando Pasamón

Global leader of Retail, Wholesale and Distribution, Deloitte

"It’s the first year, but I think we are setting the basis in order to create something really good in the future."

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Jaume Portell

CEO, Beabloo

"It’s full of good value propositions; it’s full of inspiring speakers too. And so far, interesting brands, interesting system integrators and partners that can help us bring even more value to our customers."

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Alberto Molina

Managing Director, Accenture

"Iogether with other retailers we can change the way that we service the clients."

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The area

Innovative content and format

The 2019 Congress was the place to find inspiration and gain insight into the future of retail. All retail and branding players were invited to join the conversation through various formats.

Plenary sessions

All Congress attendees were welcomed to join general interest keynotes and panel sessions addressed by major personalities from the retail world and beyond, making this the place to debate the industry’s burning questions.

LABs

LABs were intimate sessions where attendees were able to learn about a specific topic or solution from industry experts. They provided a space for small groups of retail executives to discuss the challenges they are facing.

2019 Brands

In good company

We’ve had the pleasure of working with industry-defining brands. These are just some of them.

RBEWC 2019

We support global knowledge and business

210

SPEAKERS

120

SESSIONS

40

LABS AND WORKSHOPS

The retail revolution continues

PLUS, 4 MORE ZONES TO EXPLORE RETAIL

Discover our Trade Show
Discover Our Start-ups
Discover Our Safari
Discover Our Community

Retail is all about experience and entertainment, from the screen to the physical store.