DISRUPTING IDEAS

The most burning questions about generational disruption

In a time of uncertainty for the retail sector, we gather together the entire industry to continue the conversation on where consumerism is headed.

Announcing our line-up for 2020!

José Luis Nueno

Chairman RBEWC & Professor
IESE

Juvencio Maeztu

CFO and Deputy CEO, Ingka Holding BV
IKEA

Sean Coxall

President Supply Chain Solutions
LI & FUNG

Takuo Nagahara

General Manager
MUJI EUROPE

Philip Raub

CEO
B8TA

Elle Roseby

Managing Director
COUNTRY ROAD

Beatriz Reyero

Global head of development
EBAY

Fuencisla Clemares

General Manager Spain
GOOGLE

Alex Wagenberg

Managing Director/Partner
THE CARLYLE GROUP

Berta Escudero

Managing Director Retail Europe
GORDON BROTHERS

Alessandro Varisco

CEO
TWINSET

Bernard Meunier

CEO Europe, Middle East, North Africa
NESTLÉ PURINA PETCARE

Susi Bilbao

PWM Iberia
GOLDMAN SACHS

Vanessa Alcalá

Head of Man Sourcing
H&M

Beatriz Pardo

Vice President Siren Retail Group (Princi) representing:
STARBUCKS ROASTERY

Matti Yahav

Head Rest of World
SODASTREAM

THE #RBEWC20 CONGRESS WILL BE STRUCTURED AROUND 5 MAIN THEMES

Our second edition will center around generational disruption. On the one hand, Millennials and Gen Z are being disrupted by a combination of social and political disharmony, economic distrust, technological change and digital transformation. On the other hand, both generations are disruptors as consumers.

The Congress will focus on analyzing the impact of current and future changes in consumption patterns influenced by the entry of new generations (Alpha, X and Millennials) as Boomers withdraw. In a time of uncertainty for retail, we will bring the industry together to continue the conversation about where consumption is headed.

HOW GENERATIONAL DISRUPTION AFFECTS CONSUMPTION

New generations are changing consumption patterns. How are they pushing back and questioning traditional ways of doing business?

SUSTAINABLE FUTURE

Sustainability has become an important issue, with consumers increasingly concerned about issues including fair labor, transparency across the supply chain, sustainable resourcing and the environment. At the Congress, brands and retailers will discuss how they are taking an active stance on social issues and satisfying the demand for sustainability from a new generation of consumers.

DIGITAL TRANSFORMATION: DISRUPTIVE TECHNOLOGIES AND BIG DATA

Brands and retailers have to be prepared for a digital generation. Successful retailers will disrupt the store to enhance it, adapting emerging technologies that bridge information from online channels and using different retail technologies and predictive tools to engage the next generation of customers. RBEWC 2020 will bring together the ecosystem of firms – incumbents and startups – providing this innovation.

AN AGILE SUPPLY CHAIN AND ITS IMPACT ON CITIES’ REAL ESTATE, URBANISM AND TRANSPORTATION

Players now need to be nimble, think digital and achieve ever-faster speed to market to offer extremely convenient home delivery. The digital and time saving supply chain centers the consumer, producing what they want on demand. Various stakeholders will debate how supply chain changes are affecting metropolises’ real estate, urbanism and transportation.

DTC, DISRUPTIVE BRANDS AND OTHER RETAIL MODELS FOR NEW GENERATIONS

New cohorts covet personalization, convenience, experiences and authenticity, and direct-to-consumer is one of most disruptive trends in consumption. RBEWC has created a Direct-Brand-specific event that will unite the most innovative DTC companies, providing actionable advice and connecting them with Venture Capital and incumbent global players. This topic will also analyze streetwear, rental, resale, drop fashion, refurbishment and others.

2020 Steering Committee

  • Alfonso Rodés
    Deputy CEO, Havas Group
  • Ángel Herrero
    Technology Executive
  • Angelo Manaresi
    Prof. Marketing & Management, University Of Bologna
  • Bernard Meunier
    CEO Europe, Middle East, North Africa, Nestlé Purina PetCare
  • Carlos Costa
    Senior Advisor and Consultant at JOANPA (Former COO Mango)
  • Dae Ryun Chang
    Professor of Marketing, Yonsei University
  • David Falk
    Digital Technology Executive
  • Elena Foguet
    Business Director Spain, Value Retail
  • Enrique Fernández
    CEO, M.Video-Eldorado Retail Group
  • Eva Vila
    Co-Founder, WeEQUAL
  • Fuencisla Clemares
    General Manager, Google Iberia
  • Gordon Swartz
    Dean, Ageno School of Business (Golden State University)
  • Henry Rourke
    Director, Hop Lun
  • Jaume Portell
    Co-founder & CEO, Beabloo
  • Javier Bach
    COO, Puig Beauty and Fashion Group
  • Joaquim de Toca
    President and CEO Spain & Portugal, Muji
  • Jordi García Mercader
    CEO, Via Emilia & Viacom Global
  • José Mª Folache
    CEO, Parfois
  • Josep Mª Bonmati
    General Manager, AECOC
  • Julio Diaz Freijo
    Founder, Vilacaiz
  • Juvencio Maeztu
    CFO and Deputy CEO, Ingka Holding BV
  • Lisa Wright
    Manager Director, PBA LPP & President, SpringWright
  • Luis Buceta
    Chief Investment Officer, Banco de Alcalá
  • Luis Sans
    President, Santa Eulalia
  • Magda Espuga
    CEO, Kiss Retail
  • Mar Morosse
    Sales Associate, Sotheby’s International Realty
  • Jordi García Mercader
    CEO, Via Emilia & Viacom Global
  • Miguel Ángel Hernández
    B&A Global Marketing Director, Ingenico Group
  • Paulo Miguel Pareira Da Silva
    President & CEO, Renova
  • Sebastian Picardo
    Investor & advisor, Novus Ventures (Former Deputy President Lane Crawford)
  • Xavier Orriols
    Advisor Idialia Foods, Ecoembes, AECOC (Former Senior VP Pepsico Europe & Africa)

The area

Innovative content and format

The 2020 Congress will be the place to find inspiration, gain insight into the future of retail and make new business contacts. All retail and branding players were invited to join the conversation through various formats.

LABs

LABs are intimate sessions where attendees will have the chance to hear about a specific topic or solution directly from industry experts. They will provide a space for small groups of retail executives to discuss the challenges that they are facing. Attendance is included with all of the pass types, but it will be necessary to sign up in advance. We will let you know when registration opens.

COFFEE BREAKS

Located right in the middle of the site, two stylish zones, together known as The Bar, will be the place to give a boost to the networking between Congress visitors, exhibitors, and start-ups. Between 11 and 12 each day there will be a pause in the conference program and the Coffee Break will become the focus of attention. Connect and find opportunities to do business in a relaxed and exclusive environment.

Sectors

Retail Tech & Software
FMCG
Consulting, Marketing & Media
Fashion & Accessories
Banking / Investment
Department Stores
& Malls
Travel
Business School
Home & Furniture
Real Estate
Beauty
Electronics
Legal
E-Commerce
Training

In good company

The first brands for 2020 are already confirmed

RBEWC 2019

We support global knowledge and business

210

SPEAKERS

120

SESSIONS

40

LABS AND WORKSHOPS

The retail revolution continues

PLUS, 4 MORE ZONES TO EXPLORE RETAIL

Discover our Trade Show
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