The most burning questions about generational disruption
In a time of uncertainty for the retail sector, we gather together the entire industry to continue the conversation on where consumerism is headed.
José Luis Nueno
HOW GENERATIONAL DISRUPTION AFFECTS CONSUMPTION
New generations are changing consumption patterns. How are they pushing back and questioning traditional ways of doing business?
Sustainability has become an important issue, with consumers increasingly concerned about issues including fair labor, transparency across the supply chain, sustainable resourcing and the environment. At the Congress, brands and retailers will discuss how they are taking an active stance on social issues and satisfying the demand for sustainability from a new generation of consumers.
DIGITAL TRANSFORMATION: DISRUPTIVE TECHNOLOGIES AND BIG DATA
Brands and retailers have to be prepared for a digital generation. Successful retailers will disrupt the store to enhance it, adapting emerging technologies that bridge information from online channels and using different retail technologies and predictive tools to engage the next generation of customers. RBEWC 2020 will bring together the ecosystem of firms – incumbents and startups – providing this innovation.
AN AGILE SUPPLY CHAIN AND ITS IMPACT ON CITIES’ REAL ESTATE, URBANISM AND TRANSPORTATION
Players now need to be nimble, think digital and achieve ever-faster speed to market to offer extremely convenient home delivery. The digital and time saving supply chain centers the consumer, producing what they want on demand. Various stakeholders will debate how supply chain changes are affecting metropolises’ real estate, urbanism and transportation.
DTC, DISRUPTIVE BRANDS AND OTHER RETAIL MODELS FOR NEW GENERATIONS
New cohorts covet personalization, convenience, experiences and authenticity, and direct-to-consumer is one of most disruptive trends in consumption. RBEWC has created a Direct-Brand-specific event that will unite the most innovative DTC companies, providing actionable advice and connecting them with Venture Capital and incumbent global players. This topic will also analyze streetwear, rental, resale, drop fashion, refurbishment and others.
Innovative content and format
The 2020 Congress will be the place to find inspiration, gain insight into the future of retail and make new business contacts. All retail and branding players were invited to join the conversation through various formats.