RETAIL SAFARI TO EXPERIENCE

Join us for a tour around the future of retail

Right outside the event’s gates, a change in paradigm can already be seen in a few retail spaces around Barcelona. Are you ready to explore them in our Retail Safari?

THE CITY

Barcelona, avant-garde and business heritage

Barcelona is one of the world’s oldest commercial hubs. Today, the city is a pioneer in a new approach to selling and buying based on the customer’s shopping experience.

The experiential route we propose through our Retail Safari is aimed at highlighting Barcelona’s leadership and value as unique retail space.

More info

TRENDS IN REVIEW

Get comfortable, we’ll unlock the gates of unique shops for you

Our Retail Safari route has been outlined to display the added value provided by new shopping experiences and all their dimensions – cultural, social, economic and technological. Experience the latest trends in action.

From On to Off and vice versa

Digital retail spaces that have made a foray into the physical world of stores.

Converging channels

When the traditional channel divide is bridged through operational efficiency and the exploration of new business synergies.

The halo effect

Of those products so popular and ubiquitous that can project value beyond themselves.

A no-space revolution

Hotels, gyms, banks and other traditional spaces transforming from within to provide renewed point of sales experiences.

Experiential sustainability

How sustainability is quickly establishing itself as a main pillar across all retail dimensions.

the route

An itinerary to get you closer to the stores of tomorrow

Join us for a guided tour around the best and most forward-looking retail spaces in Barcelona. You will be first introduced to the city and its retail landscape, and then sent out on a tour around a selection of retail locations and concrete examples, you will be able to touch and feel the solutions that are redefining the way people shop.

HOW TO PARTICIPATE

Take part in this activity, whether you are an event attendee or a solutions provider

RBEWC ATTENDEES

Our Retail Safari experience is included for all RBEWC attendees. To take part in the activity, you will need to reserve your spot.

We will soon be providing more details on how to register for the safari. Sign up and don’t miss any updates.

VENDORS

Do you have any innovative solutions that you think might fit in as part of our route? Contact us for a chance to become another stop in the Retail Safari:

RBEWC19 Katia Colomer

Katia Colomer

kcolomer@firabarcelona.com
(+34) 638 32 42 44

LET’S START THE TRANSFORMATION

Plus, 4 more zones to explore the retail of the future

CHALLENGE ACCEPTED: LET’S ANSWER RETAIL’S MOST BURNING QUESTIONS

How can we use e-commerce analytics to enhance customer experience?

Vipul Parekh, CEO of Bigbasket, answers this question by leveraging his experience at the helm of India’s main online grocery store and supermarket.

Stay tuned

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