January 24, 2019

The countdown to RBEWC is officially on!

The RBEWC team was in New York last week to present the event in front of a select audience of leading retailers, tech players and international journalists. The project was very well received among the attendees to the presentation.

HarmanKardon’s flagship store in Manhattan provided the perfect stage to present the event that will explore how retailers and brands can leverage experiential retail to enhance the shopping experience and reach a larger pool of consumers. From a world-class congress and exhibition area, to a Start-Up Village and experiential retail routes around Barcelona, Fira Barcelona’s newest event has everything retailers and brand experts need to experience the future of retail at first hand.

Don’t miss any of the videos of the unveiling. Check out what attendees and our team had to say about the project.

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CHALLENGE ACCEPTED: LET’S ANSWER RETAIL’S MOST BURNING QUESTIONS

How can technological disruption spark industry-wide transformation?

Michael Forhez, Global Managing Director for the Consumer Markets Industry Solutions Group at Oracle, gives his point of view on how to leverage tech innovation to drive change in retail environments.