DISRUPTIVE DOERS

Social & fun to engage the synergies between the senses and retail

This is the stage to relax, have fun, and do business. A perfect join to feel fully the connection with content creation, live entertainment and experimentation through specific participating programs and a complete leisure agenda.

converging worlds

RBEWC 2019: WHERE RETAIL MET MUSIC

The partnership between Primavera SoundRBEWC was born as an effort to explore the synergies between music, retail and branding through content creation, live entertainment and experimentation.

Attendees at RBEWC’19 enjoyed curated after-work music and content in the form of interviews, live broadcasts, and more. Beyond the event’s gates, RBEWC had a presence at Primavera Pro in the form of a session at the festival’s Day Pro Conference.

The retail revolution continues

PLUS, 4 MORE ZONES TO EXPLORE RETAIL

Discover our Trade Show
Discover Our Congress
Discover Our Start-ups
Discover Our Safari

International players. Worldwide partnerships. A truly global outlook.