Business & Leisure

Relax, have fun and do business

Internationally-renowned music festival Primavera Sound joined forces with RBEWC in 2019 to curate all leisure activities within the venue’s gates and beyond, linking retail and music through the exploration of content synergies between the two worlds.

Leisure Partner

converging worlds

Because retail and music go hand in hand


The partnership between Primavera SoundRBEWC was born as an effort to explore the synergies between music, retail and branding through content creation, live entertainment and experimentation. 

Attendees at RBEWC’19 enjoyed curated after-work music and content in the form of interviews, live broadcasts, and more. Beyond the event’s gates, RBEWC had a presence at Primavera Pro in the form of a session at the festival’s Day Pro Conference. 

Those who bought an All Access or Corporate Pass to RBEWC qualified for up to a 20% discount on passes for Primavera Pro tickets, which gave access to all activities and concerts at both Primavera Sound and Primavera Pro.

Primavera Pro 2019 was held from May 30 to June 1, marking its 10th anniversary. Primavera Sound festival took place May 29 to June 2. The events were distributed among various locations around Barcelona.


Welcome Party at Malecón

Live music and DJ sessions curated by Primavera Sound. Local catering and special drinks by the best chefs.

INCLUded with the PASs


Featuring music, artistic direction and experiences by Primavera Sound, with food and drink at equipped bars.


Radio Primavera Sound

Primavera Sound set up their own studio within the RBEWC venue, broadcasting live programs, conducting interviews and talk shows, and more.

all access and corporate pass only

Attend Primavera, like a pro

Primavera Pro is a global meeting point for the music world, opening a window on what’s new and the challenges of an industry that is in constant evolution. The event takes place together with music festival Primavera Sound, which every year brings into town the top musical artists of the moment.

For 5 days, the state of the music business is debated with the best-known experts in the field, showcasing dozens of newcomer bands and giving access to all the tools necessary for the professionals from all around the world who attend the meeting.

For more than 18 years now Primavera Sound has consistently offered successful musical events. The Barcelona-based music promotion company has developed a strong commitment to spectators, so they can enjoy the experience of live music to the full. This is clearly reflected in the innovative quality of its events, which are characterized by an unmistakeable artistic lineup strongly influenced by rock, pop and the most underground trends in dance music.


Plus, 4 more zones to explore the retail of the future


«Together with other retailers we can change the way that we service the clients».

Alberto Molina (Accenture)

Early Bird rates available until November 30th