RETAIL SAFARI TO EXPERIENCE

Join us for a tour around the future of retail

Right outside the event’s gates, a change in paradigm can already be seen in a few retail spaces around Barcelona. Are you ready to explore them on our Retail Safari?

RETAIL SAFARI ROUTE

Get comfortable, we’ll unlock the gates of unique shops for you

First of all Daniel Córdoba, a Spain’s leading retail innovation expert, will introduce you to the city and its retail landscape with an initial 30-minute session in the Retail Safari space. Then it’s on to the bus, for a guided tour of select retailers, where you will be introduced to retail and experiential marketing representatives so you can see, ask, enquire, compare and experience the latest trends in action.

Registration is open until May 26.
From May 27, registration can be completed at the fair’s Retail Safari space.
Retail Safari 2 Routes

01 GLOBALBRANDSROUTE

MORE DETAILS

02 LOCALBRANDSROUTE

MORE DETAILS
01 Global Brands route details

GLOBAL BRANDS ROUTE

Global brands reshaping the future of retail

This route will cover key retail spaces in the city of Barcelona. We will delve into the world of brands that stand out as leaders of their sector, with explanations of how their retail proposal has evolved and how they view the future.

Schedule:
Monday 27th May: 17.30 pm – 20.00 pm*
Tuesday 28th May: 09.30 am – 12.00 pm
* This is the only route that does not return to the Gran Via venue.

Meeting point:
Retail Safari space (Hall 2)

Want to join the routes but don’t have a pass yet? Register now

There is very limited availability for these safaris so please sign up as soon as possible to avoid disappointment. Once you have signed up, we ask that you please be punctual. If you have not arrived at the meeting point 5 minutes after the event begins, your place will be given to another visitor. If places have been filled, please visit the Retail Safari space at the fair to be added to the waiting list.

02 Local brands route details

LOCAL BRANDS ROUTE

The charismatics & indies hotspot of Barcelona

A multitude of channels, the preponderance of spaces with halo effect, the revolution of the non-place and the jump from online to offline will be the core subjects investigated by this route.

Schedule:
Monday 27th May: 14.30 pm – 17.30 pm
Wednesday 29th May: 09.30 am – 12.00 pm

Meeting point:
Retail Safari space (Hall 2)

Want to join the routes but don’t have a pass yet? Register now

There is very limited availability for these safaris so please sign up as soon as possible to avoid disappointment. Once you have signed up, we ask that you please be punctual. If you have not arrived at the meeting point 5 minutes after the event begins, your place will be given to another visitor. If places have been filled, please visit the Retail Safari space at the fair to be added to the waiting list.

CEPSA & BEABLOO

Customer Experience · Omnichannel

B THE TRAVEL BRAND & BEABLOO

Trendy · Adventure · Experience · Technology

TOUS & DELOITTE

Trendy · Luxury · Experience

CAMPER & DELOITTE

Style · Art · Technology · Craftsmanship

AMETLLER ORIGEN WTC

Newness · Commitment · Health · Community · Lifestyle

IED & BEABLOO

Customer Experience · Omnichannel · Retail Tech · New Retail Models & Trends

SI VAS DESCALZO

Trendy · Lightness · Textures · Experience · Technology

LA BOQUERÍA & MANZANING

Freshness · Commitment · Health · Community · Lifestyle

KAVE HOME & TMM GROUP

Trendy · Deco · Textures · Experience

HOW TO PARTICIPATE

Take part in this activity by accessing the Visitor Area and reserving a free spot on the route you’d like to do

Retail Safari Routes, included in your pass


Registration to RBEWC includes free access to the Retail Safari Routes. Choose an itinerary and reserve your place. Spaces are limited, so book yours soon and take advantage of this opportunity to visit the most exclusive retail spots.

RESERVE YOUR PLACE

Want to join the routes but don’t have a pass yet?


Don’t worry – you’re still in time to get your pass and reserve a space on the Retail Safari Routes. Once you’ve registered, you’ll need to access the Visitor Area again and choose a route to confirm your place.

REGISTER NOW

Registration is open until May 26. From May 27, registration can be completed at the fair’s Retail Safari space.

THE CITY

Barcelona, avant-garde and business heritage

Barcelona is one of the world’s oldest commercial hubs. Today, the city is a pioneer in a new approach to selling and buying based on the customer’s shopping experience.

The experiential route we propose through our Retail Safari is aimed at highlighting Barcelona’s leadership and value as a unique retail space.

More info

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