Experience innovation at street level with a tour around unique stores
Ready for the ultimate Barcelona shopping experience? Retail Safari introduces you to the city’s most avant-garde commercial businesses, unlocking the gates of trailblazing stores.
RETAIL SAFARI ROUTE
A guided tour of trailblazing stores
Daniel Córdoba, one of Spain’s leading retail innovation experts, introduced visitors to the city and its retail landscape with an initial 30-minute session in the Retail Safari space. After that it was on to the bus for a guided tour of selected retailers, where participants were introduced to retail and experiential marketing representatives, allowing them to see, ask, enquire, compare and experience the latest trends in action.
Barcelona, avant-garde and business heritage
Barcelona is one of the world’s oldest commercial hubs. Today, the city is a pioneer in a new approach to selling and buying based on the customer’s shopping experience.
The experiential route proposed through the Retail Safari is aimed at highlighting Barcelona’s leadership and value as a unique retail space.
The retail revolution continues